Popular Korean cosmetics: 5 items you should try now

The unstoppable evolution and charm of Korean cosmetics (K-Beauty)

“Korean cosmetics (K-Beauty)” has led beauty trends around the world and has now become an indispensable presence in the Japanese cosmetics market. In the past, there was an image of ``cheap, cute, and affordable cosmetics for the younger generation,’’ but now that perception has been completely overturned.

The biggest appeal of the latest Korean cosmetics lies in their overwhelming “research and development speed” and “innovative ingredient formulation.” Highly functional skin care items that directly address skin concerns are being created one after another, just as the boom in calming ingredients such as cica (centella asiatica extract) and dokudyami (Dokudyami). In addition, our makeup products that are both functional and practical, such as cushion foundations created using our unique technology and hard-to-remove tint lipsticks, are popular among people of all generations.

We will introduce the latest trending ingredients and must-buy items that you should pay attention to when choosing Korean cosmetics.

1. Next generation beauty ingredients: retinol and niacinamide After the chica craze, the two products that are taking the Korean skin care industry by storm are retinol and niacinamide. Many beauty serums (ampoules) have been released that contain these ingredients, which are specialized for anti-aging care, in high concentrations and in unique formulations that reduce irritation to the skin. This item is especially recommended for adult women who are worried about enlarged pores and fine lines.

2. Mastering the feel of bare skin: Evolution of cushion foundation Cushion foundation, which is synonymous with Korean cosmetics, has continued to evolve. Products have been segmented according to purpose and skin type, from the traditional glossy skin option'' to semi-matte’’ that won’t break easily, and ``skincare-inspired foundations’’ that make your bare skin look beautiful. Items that don’t stick to the mask easily and boast long-lasting adhesion are currently mainstream.

3. Specialized in personal colors: multicolor eyeshadow palette In makeup trends, eyeshadow palettes with personalized colors that match your skin tone (Yebe Brevet) are very popular. A variety of textures such as matte, shimmer, and large glitter are packed into one palette, allowing you to enjoy a wide variety of eye makeup without throwing out any colors.

Trends in Korean cosmetics change quickly, and they have items that not only have cute packaging, but also have proven capabilities. Please try incorporating it into your daily makeup and skin care according to your skin concerns and preferences.